Summing up the biggest trends on our radar this year, we’ve cut through the noise…here’s what you’ll be drinking in 2020!
No and Low- This year the popularity of low and non-alcoholic drinks will continue well after #DryJanuary as holistic wellness and mindful drinking take centre stage as one of the biggest trends for the year. With this marked change in attitude towards drinking, individuals will be on the lookout for flavour and experience over ABV. New brands of no and low alcohol drinks will continue popping up everywhere as innovation continues. It’s an exciting time for the sober curious as many of the bars in London have begun serving interesting non-alcoholic cocktails.
Sustainability- continues to be a big trend as consumers become more selective of the ways that they experience brands. This year we will continue to see drink brands discover new ways to sustainably source ingredients and innovate more environmentally friendly packaging.
Hard Seltzers- Expect to see more of these arriving in the UK this year (originally from the US where they are a huge trend) in addition to other “hard beverages” such as hard ice tea and hard kombucha. Come summer, we expect to see more Hard Seltzer brands and lower sugar alcoholic rtd’s.
Premium and spiced rums- Gin drinkers are (finally) set to start exploring the world of rum especially in cocktails, like the Daiquiri and Dark & Stormy, alongside spiced rum, looking for more complex and tropical flavour profiles. Premium rum will see a spike as consumers upgrade their rum choice, with more perceived value and quality.
In other news our first event of the year was a full-house La Maison Wellness mindful drinking masterclass hosted by Camille Vidal. During the masterclass we gained more insight into mindful drinking and got to shake up our own delicious non-alcoholic cocktail, packed with Vitamin C and D. La Maison Wellness has loads of events coming up throughout January and beyond, meaning making better choices about drinking ‘rethink your drink’ can be continued throughout the year, check out the website for full details.
Cheers,
Team Domino